Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Overheard at craft trade show from a vendor: I'll never do biz with [major craft store chain] again they could put me out of biz | 13 years 33 weeks ago |
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Overheard at craft trade show: between Michael's and WalMart it's a tough business. | 13 years 33 weeks ago |
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caletha_style |
At the airport remembering why I usually stay home. Gets more ridiculously stupid every time. | 13 years 33 weeks ago |
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caletha_style |
@SensiblyReckles Great to meet you too! Be sure to Like t.co/V9VEomw. We'll post updates there. |
13 years 34 weeks ago » In reply to SensiblyReckles |
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caletha_style |
That's a wrap! #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
Social media and the influence of the internet on our lives has been most influential. It's how I think about the line. #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
Be yourself to standout as a designer. You is what makes your line/company unique #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
Disadvantages for US designers: no production here except artisanal & US designers' presence is must leas than Euros #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
@derekLamNYC said writers should never ask designers who is a style icon? #FashionCampusNYC |
13 years 34 weeks ago » In reply to DerekLamNYC |
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caletha_style |
Q&A time at #FashionCampusNYC with @DerekLamNYC | 13 years 34 weeks ago |
More Info
