Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Zara changed the name of the game in this ind. Product dev and delivery went from a year to 10 days #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
It's the magic of merchandising. The days of top down design is over. End consumers dictate what you do. #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
A merchandiser has to be analytical and creative. You're dealing a lot with numbers--it's a biz. #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
Merchandising is the liaison btwn design, production, sales. It's putting the collection together #FashionCampusNYC | 13 years 34 weeks ago |
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caletha_style |
@KevRWright be sure to say hi when you get to #FashionCampusNYC |
13 years 34 weeks ago » In reply to KevRWright |
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caletha_style |
Classes are starting! #fashioncampusnyc | 13 years 34 weeks ago |
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caletha_style |
Fashion Draft NYC takes #FashionCampusNYC to the next level with management-track interviews and a trip to NYC: on.fb.me/mYgiqz | 13 years 34 weeks ago |
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caletha_style |
@SamanthaBankey Find me and/or the photog tomorrow. I'll be in the pink and black bamboo dye dress with black belt. |
13 years 34 weeks ago » In reply to SamanthaBankey |
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caletha_style |
@mvgandhi @gary_wassner Hi Gary, check your email. I resent the confirmation email to you. See you tomorrow! |
13 years 34 weeks ago » In reply to mvgandhi |
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caletha_style |
@SamanthaBankey did we get your pic? |
13 years 34 weeks ago » In reply to SamanthaBankey |
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