The Biz

Baby shoes are available at most stores; some even have pretty impressive selections of color, size and style, but how do parents know whether the shoes they’re buying are of high quality? In many cases, baby shoes are “just for show” — in other words, made to match baby’s outfits but not made to fit all that well or to last very long. While durability isn’t that much of an issue considering the lightning-fast speed at which kids’ feet grow, proper fit IS important for any baby that is old enough to stand and/or walk. Rileyroos is a company built on the belief that kids should take their first steps in shoes that are good for their feet.

Allan Rubinfeld has been an inventor ever since he was a little boy; he grew up designing and building new contraptions. A gifted student, Rubinfeld was about to attend medical school at UCLA when a devastating automobile accident left him in a coma. While recovering from his extensive injuries, Rubinfeld had an amazing idea. He asked his mother, “Mom, what did I hate doing when I was little?” and she replied, “Showering.” Rubinfeld then dedicated several months to teaching himself how to sew. He created over a dozen different prototypes until finally he had the rough draft of Soapets.

It’s time for another crop of products proudly made in the U.S.A. Innovation has long been the benchmark of American products. Many American companies have designed products that put them ahead of the times, ensuring that their goods will impress prospective customers and securing their place in the business world. This fact is no less true for companies that produce products made for babies and children. Logan and Lenora, bZipt, theMINIclassy and Sweet Cottontail are all bringing something fresh and new to the world of children’s products.

Crawling is a milestone for any busy baby and it takes many forms… the army crawl, three-legged dog, slither. No matter the method, it’s a full-body experience and most learners have the bumps, bruises and rug burns to prove it. Thanks to Crawling Forward 123, crawling can now be a cushy experience for both parents and babies. Exclusively designed for a baby’s crawling stage, the Crawling Forward 123 accessory is worn on top of baby’s everyday outfit, protecting the front from the floor and supporting the knees with inside padding.