The Biz

I continue to be impressed with the product innovations introduced by HALO. The introduction of the HALO Bassinest was a personal product highlight of mine when it was first introduced at ABC Kids Expo. Now, the brand is introducing more innovations and options to co-sleeping and baby’s own safe sleep space with new Bassinest product selections. Great news for retailers and new parents. The HALO Bassinest Swivel Sleeper is a safe and effective way to keep a sleeping baby close to mom in the early months, but always in his own safe sleep space. Based on the popularity of the original design featuring a silver base and sophisticated Damask pattern from the Premiere Silver series, additional choices will be unveiled at the ABC Kids Expo, shipping December, 2014, for a January 5, 2015 date online and in stores.

UviCube is the first product of its kind in the United States to use UV light to disinfect baby bottles, mobile phones, electronics, toys and other personal and household items. The UviCube founders will be demonstrating the new product at the ABC Kids Expo at booth #4625 on September 7-10, 2014. Primarily designed to dry and disinfect baby bottles, UviCube houses a highly reflective inner chamber that allows UV light to be reflected in all directions, effectively killing 99.9% of exposed germs with the touch of a button.

In 2009, Marjorie Stiegler recognized that pregnant athletes were suffering from a huge void in the market. With few choices of maternity activewear, and poor design among the choices that did exist, she launched For Two Fitness. When her apparel hit the market, pregnant “fitness-istas” were finally being served in a completely new way with high performance, supportive athletic wear. The line never sacrifices quality to fashion, and has flattering and flexible fit details that truly last the entire pregnancy and beyond.

What’s the one dream all kids have in common? To be a super hero, of course! When Holly Bartman’s son turned four he wanted a super hero themed party, but he wanted something a little different. So Bartman jumped behind her sewing machine and started making capes as a take-away gift for all of the party attendees. Upon seeing the creations one of the moms said, “You need to make these to sell!” So Bartman gave it a try. The process was slow to start, but grew through the years. Now, eight years later, Superfly Kids has 18 employees and is making thousands of capes every week.