The Biz

The ABC Kids Expo returns to Las Vegas October 15-18 and that has made a lot of people smile. I know that I always have a good time at ABC, and am looking forward to some laughs together with my explorations for new juvenile products. Before the show begins, I wanted to find out what makes some of the exhibitors laugh, and how they plan to generate big smiles from buyers. I was particularly pleased to hear that most of the manufacturers I asked said that their children, spouses or family members are what makes them laugh the most. I agree!

In a recent article about Vera Wang, it was noted that everyone at the company adopts “the look”, which is monochromatic and slightly unisex. Stop into the Ralph Lauren offices, and you’ll immediately notice how much everyone there looks like an ad for the clothing giant. In fashion, you really can’t help but look the part. But ideally the uniformity in wardrobe reflects the employees’ deeper understanding of the brand and willingness to soak up every aspect of the corporate culture. What’s your corporate culture?

When a brand can boast about its 25 years of quality made-in-the-U.S.A. products, you’d think it might rest on its laurels. But not 3 Marthas. The company has been known for its beautiful appliqués that delight modern mothers while retaining the personal and classical touch of hand-made items. As the holidays approach and everyone is anxious to spoil baby (and mom) with the latest and greatest, you can’t go wrong stocking 3 Marthas in any combination.

Our breastfeeding rates could be better,” explained Vivian Muehlen, CEO of Mamma-Kin LLC. Muehlen, the creator of the best-selling KoalaKin hands-free nursing pouch, has a deep understanding of the challenges facing mothers today. She also is a strong advocate for breastfeeding. “I’m a mom who worked in corporate America for over 20 years. I never had any dreams about becoming an entrepreneur, but I was incredibly determined to breastfeed both my sons,” she said. Muehlen’s KoalaKin nursing pouch is a boon to the busy mother, especially if she has more than one child.

Once the children outgrow sippy cups, they’re ready to launch into the world of “grown-up” drinking glasses…. or are they? The American Academy of Pediatrics recommends that children graduate to regular grown-up cups around the age of 12 to 15 months, and that they should stop using sippy cups completely by the age of 3. While this is good advice theoretically, not all kids find the transition easy in practice. The innovative minds at JJ Rabbit would argue that an intermediate cup might be a good idea for kids adapting to adult cups, and they have introduced the Cuppy to fill that need.

The first Hello Kitty item was a plastic coin purse based on a Japanese design created in 1974. The kitty in question was a female white bobtail cat sporting a red bow around her neck. Hello Kitty came to the United States in 1976 where she took the country by storm. Although the initial market for the design was pre-teen girls, the popularity of the icon grew and now includes adults as well. The design appears on all kinds of products ranging from school supplies to fashion accessories and even high-end products. Hello Kitty is internationally famous with a multi-category litter of licensed products sporting her face and body.

No Slippy Hair Clippy CEO and co-founder, Annie Salyer, is a leader in the girls’ hair accessories market, with her eyes focused on global expansion. But the energetic exec still has a strong sense of what made the company tops with customers. Salyer recently answered a few questions about No Slippy’s brand recognition in the marketplace, plus she gave The Giggle Guide® a preview of some of the newest, exciting designs.

For some families, bathing a baby can be a calm, relaxing, bonding experience; for others it can be a little less pleasant. The fact is that not all babies enjoy being bathed. While most babies and parents eventually adapt to bathing routines just fine, it’s always nice to have products that can make the whole experience easier, safer and more fun for everyone involved. Blooming Bath is an invention that combines attractiveness and function in a way that may very well transform bath time for babies and caregivers.

Due to changing family dynamics and busy schedules, many children grow up eating their meals on the run or in front of the TV or computer, so less emphasis is placed on the face-to-face interaction that used to be part and parcel of family mealtimes. Does this mean that we’re destined to devolve back to our cave dweller eating habits? Not necessarily. Staci Erickson is one of the parents leading the back-to-manners revolution. Her product, Golly Gee-Pers Table Manners Cards, helps communicate the basics of table manners in a way that kids will understand and enjoy.

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