Items tagged “Shoe Stores”

(This article originally appeared in the Caletha Crawford Childrenswear Consulting KidsBiz newsletter, access past issues here: http://calethacrawford.com/cccc-kidsbiz-newsletter/.)

It’s not often that you hear a politician speak and think, “hey, this guy’s onto something,” but I had just such an experience watching Bill Clinton at the Democratic National Convention. Now, before you click ‘delete’ on this email, rest assured. I’m not getting all political on you, so both you Red- and Blue-Staters can utter a sigh of relief.

Seventy-five percent of new moms are between the ages 20-34. Statics show more and more woman are waiting until they are in their mid 30’s to start families; despite this trend, the majority of new moms are 20-34 years old. This demographic
cohort is known as “Generation Y”. Retailers of juvenile products should become familiar with this demographic, because it makes up three-quarters of your customer base.

If you can run a marathon you understand owning a business.

A few years ago I was responsible for a team of sales people to help them grow
their businesses and I went to a training to better my ability with developing
a strong sales force. There the leader of the class said, “If you can run a
marathon you understand what it is like to be in sales.” Well prior to that
position I had never done sales nor had I run a marathon so I took her advice
literally and now 5 years later I recently completed my 5th marathon.