In 2006, Artterro founder and CEO Forrest Voedisch was shopping for a craft kit for her young sons. She noticed lots of uninspiring projects, cheap materials and wasteful packaging. She decided to make high-quality, eco-friendly, engaging art kits so that parents would have a convenient way to bring art into the home. Voedisch states, “With the help of my business partner, Jennifer Conn, and the rest of our team in Madison, Wisconsin, the Artterro line now includes 12 kits that make it easy to explore needle felting, decoupage, art journaling and more.” Popular kits include Wire & Bead Art, Bookmaking, Art Dolls, and Wool Felt Jewelry.