Chatterbox: Blog Central

I’m writing to you from my new live/work space in one of Toronto’s most unique neighborhoods, Liberty Village. As you probably know, my roots in this city are deep. I launched BopStarBaby’s parent company, Be-Bop Communications Inc. here over 20 years ago. My focus was entertainment, and the roster of clients I collected represented the best of what Canada had to offer. Upon moving to the US, I saw opportunities in the children’s products industry¸ and BopStarBaby was born.

First, let’s be clear about one thing…if your company, brand, or product is geared towards consumers, then you absolutely need a social media marketing strategy. A Facebook fan page is a must. (for those of you who may have been in a coma for the past few years, I’ve included a short overview of Facebook at the end of this article).

The main goal of having a Facebook fan page is to get people to ‘Like’ your brand. Let me repeat this: “The main goal of having a Facebook fan page is to get people to ‘Like’ your brand.”

Cooler temps are here! Being from Texas it took a bit longer to arrive, but we’re finally feeling what we’re seeing…FALL weather! Lucky for our short sleeve tee, no trend is hotter than layering. We layered this cute lavendar big sister cupcake tee with a gray thermal and now we have a winter look. Families announce births year round, here is the fix for our short sleeve cuties!

Lately, many of the top marketing minds have been stating publicly that businesses should be redirecting their resources away from their website and into Facebook, specifically Facebook fan pages. ‘Skittles’ now uses its website as solely a landing page, redirecting traffic to its social media platforms, specifically Facebook.

Your child has been begging for a little brother or sister and you finally have some big news to share:)! Why not surprise your big sister/brother to be by celebrating his new sibling status. These stylish party kits are custom designed with ease and affordablilty in mind! Print according to directions, assemble and embellish if you want to add some extra pizazz. Viola!…a Big Sibling Party kit. You will honor your child in such a special way!

At Happy Heinys, we know from our family’s experience just how important it is to protect the smallest and most vulnerable babies from the minute they are born. After experiencing first hand the stress, anguish, fear and finally the absolute happiness of the NICU (neonatal intensive care unit) I admit that as happy as we were to finally bring our little baby girl home we were also terrified! She had “coded” several times while in the hospital, so the realistic fear of that happening at home was tremendous.

Is the ‘Traditional’ Brick and Mortar Store Becoming Extinct?

I hope everyone had a wonderful Labor Day Holiday. In the past, (as a former specialty store owner myself) I would have been working all weekend, promoting a ‘Labor Day’ Sales Event. Television ads, radio ads, and print ads in local newspapers would have been de rigueur. But then again, that was over ten years ago…and a lot has changed…especially the mediums that would comprise a successful marketing/sales campaign. That should be obvious in this the age of social media…but for some it is not.

I am so excited to be exhibiting at the ABC show for the third year in a row. I love meeting new customers and reconnecting with existing ones. This year I am sharing an end cap (booth 7419) with a really good friend of mine Nicole Williams of buti-bag. Although we both sell ribbon paci clips, we have many other items that will complement each other perfectly! For instance, totally by chance, Nicole is introducing her new patent-pending Kuff-its. These adorable iron on fabric piece create a new look for those favorite pair of jeans, also increasing the life span.

We were thrilled to discover that actress Jennifer Garner and her beautiful daughter Violet love No Slippy Hair Clippy!

In this lovely mommy-and-me moment featured in Celebrity Baby Blog and People Magazine, we see Violet wearing our Abigail clippy!

The Abigail clippy is among our Pediped Hair Clips collection, which were designed to match Pediped’s best-loved styles! There are 14 clips to choose from!