Playtime: Let's be adventurous!

Let’s be adventurous !

Every season Playtime chooses a new theme, in step with and reflecting current events, the latest from the workshops, the Trend Spaces and the exhibitions.
This theme will be expressed by all our partners and contributors throughout the show.


For this edition of Playtime New York, we shall set off on “an Adventure” up and down the aisles of the fair, a journey in this world but, also, within ourselves, somewhere between dreaming and reality…

New this season

PLAYTIME NEW YORK POP-UP SHOP in collaboration with Gabriel Grippo, designer of the brand “Agua By Trash A Porter”

PLAYTIME NEW YORK DEBUTS THE PLAYTIME POP-UP SHOP
DESIGNER SAMPLE SALE OPEN TO THE PUBLIC
FOR THE FIRST TIME!

Consumers access to the show will be restricted to the Pop-Up area only.

Animations

At a show where American and International brands come together each season Kid’s wear, and the brand Wool and the Gang, have decided to ‘knit’ a link to connect, by way of stiches and photographs,
all the numerous cultures that come together at Playtime.


All pictures will be displayed during and after the show on the kid’s wear blog :
http://kidswear-magazine.com/blog/

Exhibition & Trends
As every season, Playtime gives a great welcome to artists!

Artists and contributors working together always produce the unexpected…
multiple art forms and surprising interpretations on the theme of the season…
in brief, get-togethers not to be missed!

TREND SPACES

IN THE HUMAN BODY BY JOSHUA BEN LONGO
Joshua ben Longo graduated from Pratt Institute in 2003. In reaction to the restrictive world of commercial design he began to pursue showing his own work which includes sculpture, furniture, elaborate exhibits and illustration. Joshua has shown his work throughout the world in solo and group exhibitions. He currently works at Pratt Institute & NJIT teaching aspiring young designers. Along with the art, Joshua writes music and looks forward to a long career in motivational speaking.

«‘Longoland’ is a result of my formal training as a Industrial Designer, an obsession with monsters and comic book heroes, and my fascination with riding the line between comfort and discomfort. It is a creative process of two and three dimensionally sketching and a slow and intuitive exploration of material and form. I never stopped playing and I don’t plan to anytime soon.»
E-mail
http://www.longoland.com

ON THE ICE CAPS BY COLLIN VELKOFF

Collin Townsend Velkoff is a senior of Industrial Design at Pratt Institute and will be graduating in May ‘11. He has worked with Longoland for three years and has also interned for the Jim Henson Creature Workshop in Long Island City. After graduation he plans to pursue a career in product, costume and puppetry design, as well as a career in the arts.

Specially created for Playtime he presents a scene out of a Scandinavian mythology : A boy who gets transformed into a troll is sent on a task to bring back Odin’s (former king of the gods) Spear: Gungnir. The scene is of the boy returning after his journey with the spear.
E-mail http://collintownsendvelkoff.blogspot.com

IN BETWEEN DREAM AND REALITY BY MATTHEW SPEEDY

Matthew speedy is a Senior in Industrial Design at Pratt Institute. He has worked with Joshua Longo for about three years. After graduating in May, he plans to work in certain areas of product design, sculpture, and performance art.
He presents a sculpture made of fabric, clay and foam.
A personal representation of a place between dream and reality…
E-mail
http://mspeedy.blogspot.com

MATERNITY TRENDS SPACE BY JUDITH FOURNY

Born in 1969 in Paris, Judith Fourny started as a young designer in Fashion & Design, she was selected in 1988 by the Hôpital Ephemère art center in Paris to do a Fashion Show called «The Défilé». Her talent was recognized by the Modern Art Museum and the Museum of L’assistance Publique, consequently she was invited to participate in a Group Show as one of the promising Artists of her time. Her work has been presented on the best French TV channels (Arte, Canal+…) and had many positive revues in magazines. She joined a group of young designers, opened a store in the center of Paris and participated in the organization of the group’ exhibitions all over Paris.
New York 1997-2011. Judith moved to NY and learned the technique of gilding. She’s worked with Silverlining Interiors on high hand work for the 12 past years. However Judith never left the art world or stopped her creation process… For this first collaboration with Playtime she explores the different facets of pregnancy expressing the modern lifestyles of today’s women.
E-mail
Mob +347 448 12 86

EXHIBITION

CYRIL LE VAN

French artist Cyril Le Van, using his preferred technique of painting on canvas, and on the theme of Adventure, has created for Playtime a series of African masks. Should not be missed…

PRACTICAL INFORMATION

New this season
As a special convenience for visitors, the show will also operate a
complimentary FREE SHUTTLE SERVICE
between 82MERCER and the Jacob Javits Center.

DATES AND HOURS
March 5-7, 2011
Saturday and Sunday: 9am-6pm
Monday: 9am-5pm

THE VENUE
82MERCER
82 Mercer street (Soho), New York, NY 10012
(between Spring and Broom)

HOW DO I GET THERE?
You’re coming by subway
Take one of these trains:
R or W to Prince street
C, E or 6 to Spring street
B, D, F or V to Broadway Lafayette

Your’re coming by bus
Take 1 or 6 to Spring street

Great explorations and discoveries to everyone !