Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
LOL. You guys. Seriously, just the first season. Then we'll have a #MadMen chat! #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
Tap into a need they didn't know existed RT @iglooisland: @caletha_style It's like The Music Man. Create the need, then sell to it #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
I'm disappointed in you, @Monkeytoesshoes. I thought we were twins. Just watch the first season! #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
In particular, the Carousel pitch for Kodak (?) was magic because it was about sweet memories, fleeting good times, etc #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
Finally, anyone watch #MadMen? Remember how Don Draper used to pitch ideas? It was all emotion! Who knows if the products worked #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
Of course! RT @monkeytoesshoes: @caletha_style oh my gosh! me TOO!!!! #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
Banana's 'shy' because it's older and more conservative throughout product and branding. Makes sense, @monkeytoesshoes #kidsbiz |
12 years 39 weeks ago » In reply to monkeytoesshoes |
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caletha_style |
Example: Nordstrom has great service but sadly it rarely has product I like. I still try to shop there tho cause I'm a service girl #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
I like service. There's no secret to it! I like to go nice places and be treated well LOL #kidsbiz | 12 years 39 weeks ago |
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caletha_style |
Take note & then look at your brand. Does it make shoppers _feel_ anything? Important: how does it make them feel about themselves #kidsbiz | 12 years 39 weeks ago |
More Info
