Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@monkeytoesshoes On the right day, I'd make that trade! #kidsbiz |
12 years 47 weeks ago » In reply to monkeytoesshoes |
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caletha_style |
so time, service, etc is the brand. not bells and whistles. plus (too much) product @aftaschool #kidsbiz |
12 years 47 weeks ago » In reply to aftaschool |
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caletha_style |
In the article, I menioned Ben & Jerry. The quirkiness of the co carries through everything & it feels mom & pop & 'different' #kidsbiz | 12 years 47 weeks ago |
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caletha_style |
Interesting. That's another store that sells stuff people don't need! It must be the branding. @iglooisland #kidsbiz |
12 years 47 weeks ago » In reply to iglooisland |
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caletha_style |
@monkeytoesshoes Nope just one! #kidsbiz |
12 years 47 weeks ago » In reply to monkeytoesshoes |
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caletha_style |
To me, @Zappos is definitely about instant gratification. The founder talks about the co. in terms of service. Like @Nordstrom does #kidsbiz | 12 years 47 weeks ago |
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caletha_style |
i always say I love @Bergdorfs. No one needs anything in that store. It's about escape & somehow that carries thru the whole vibe #kidsbiz | 12 years 47 weeks ago |
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caletha_style |
Zappos? We know it's an etailer. But what does it stand for to you, @monkeytoesshoes? #kidsbiz |
12 years 47 weeks ago » In reply to monkeytoesshoes |
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caletha_style |
beyond the kids biz, which companies do a good job of delivering on the unspoken needs? #kidsbiz | 12 years 47 weeks ago |
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caletha_style |
if they're new parents, it comes from reassuring them and boosting their confidence in their own abilities, etc #kidsbiz | 12 years 47 weeks ago |
More Info
