Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
|
n/a • New York, New York 10001
|
||||||
|
||||||
|
|
||||||
Latest Buzz
Tweets
 caletha_style |
If you analyze why you like what you do, you might be surprised. Is it bc it feels exclusive, inviting, edgy, relaxing? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
So, the 1st step in evaluating your brands (or ur brands to be) is paying attention to why u like the stores/products u like #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
for Old Navy, Gap and Banana Republic--it's good, better, best--and family, ???, young professional. (What does the Gap stand for?) #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Old Navy, Gap and Banana Republic is another example of three brands under one roof. How are they doing with it? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
In PR, they say you should start with three words to define your brand. With so few words, they must be descriptive! #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Went to a seminar last week where we did this challenge (elevator pitch) 1 thing: most were too general. Make a word picture #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Although I have to say, the students always balk at Free People's stated brand positioning. They disagree! #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
I use Urban Outfitters, Anthropologie & Free People as an example in class. One parent co but 3 distinct brands @aftaschool #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Maybe Zappos' would be Easy. Fast. Service-Oriented. #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Ok, so what are the three words that describe your company/product best? #kidsbiz | 12 years 39 weeks ago |
More Info
