Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
|
n/a • New York, New York 10001
|
||||||
|
||||||
|
|
||||||
Latest Buzz
Tweets
 caletha_style |
if the customer is time-strapped, you making the purchase eaiser will give you an edge over cuter product for instance #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
@aftaschool yep ;) #kidsbiz |
12 years 39 weeks ago » In reply to aftaschool |
|
caletha_style |
To engage, you have to figure out what your customers want and value--in a product but also in general--then deliver #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
so your emotional connections comes through authenticity, @monkeytoesshoes? how do you convey that from a shoe box? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Ha, ha. Of course you do! ---> @monkeytoesshoes "I attribute it to a pie" #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
So how do you engage your customers??? @monkeytoesshoes #kidsbiz |
12 years 39 weeks ago » In reply to monkeytoesshoes |
|
caletha_style |
RT @iglooisland: I agree about value of branding. 1/2 of Apple's net worth is their cash, patents etc Rest is brand #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
it's brand and product and quality and value and connections and timing and... LOL @aftaschool #kidsbiz |
12 years 39 weeks ago » In reply to aftaschool |
|
caletha_style |
It's not about spending a lot of $ on a site or logo, it's the thought & intention behind it. Then the execution next @aftaschool #kidsbiz |
12 years 39 weeks ago » In reply to aftaschool |
|
caletha_style |
lots of people who approach me to consult have a gimick or one twist on what's out there, which is great but it stops there. #kidsbiz | 12 years 39 weeks ago |
More Info
