Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
|
n/a • New York, New York 10001
|
||||||
|
||||||
|
|
||||||
Latest Buzz
Tweets
 caletha_style |
Garanimals is an interesting example, @iglooisland. is that about the branding or gimick that was actually helpful? #kidsbiz |
12 years 39 weeks ago » In reply to iglooisland |
|
caletha_style |
that goes to your point, @monkeytoesshoes, about values. you have to have them before you can project them #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
branding comes first. I mentioned in the article that @nestedbean started with "who are we" "who are our customers" etc. #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
With sites, the problem is the company hasn't done the thinking and brand development before the build #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Your site is definitely a start. It's the only place the consumer will see the brand/product the way you intended @monkeytoesshoes #kidsbiz |
12 years 39 weeks ago » In reply to monkeytoesshoes |
|
caletha_style |
You didn't want to buy from it bc the site annoyed you from a technical standpoint or emotional, @aftaschool? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
No powerful brands in the kids space? Why do you buy the products for your kids that you do? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
Let's talk about One Prick, @monkeytoesshoes. It was clever and catchy but did it fit the 'brand' of this midwest org??? #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
In my GG article, I talk about how the client has to know what their biz is about and articulate it if the campaign has a chance #kidsbiz | 12 years 39 weeks ago |
|
caletha_style |
It's definitely slow (self important) but I say the most important part is the initial meeting with the client #kidsbiz | 12 years 39 weeks ago |
More Info
