Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
BTW (shameless plug), read my @thegiggleguide article on social selling and chime in on your faves later t.co/CphTLjfX #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
@kidsbiz : The fastest hour of the month |
13 years 17 weeks ago » In reply to kidsbiz |
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caletha_style |
Ok, guys. Thanks so much for chatting. I love it! I'll schedule one more in 2011. #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @thegiggleguy OMG. Right, I'd have to come up with the fair market value for hearing me yap! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @tykethreads of course! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @tykethreads Will this speaking tour include Paris??? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
You have to get your retailers/consumers 2 buy into the lifestyle. All (most?) consumers r aspirational. Tap into it & that's value #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Always a fun topic. Bottom line, u can charge more if you establish a brand that means something. But u can't take advantage of it #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Wr discussed brands in class next week. What it means to be a brand and articulating that message in product and markeing, etc #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Ok. We're probably veering off topic. And we're out of time! I'm happy to keep chatting for a bit tho #kidsbiz | 13 years 17 weeks ago |
More Info
