Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Given that, I think the kids' biz has an advantage. 1st, it's need based. 2nd, it's cute. & often, it's a gift. All speaks to value #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
middle of the road consumers are skittish. The rich are.. well, rich. Everyone else is looking for a bargain #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RE raising prices: only cheap and expensive things are selling (so say the experts!) #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @nestledbean So the "old" design is less. And the new "bells and whistles" design would be more? right? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @ torlykid I love a sale! but yeah, if there's a ton of it left, I wonder why no one else wanted it! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @tykethreads LOL we're grading on a curve (I hope!) #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @gary_wassner I get it! If your product and messaging are elevated but your pricing is rock bottom, it doesn't compute #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RT @gary_wassner Funny you asked that. I just advised a designer 2 price up in order 2 appeal 2 the retailers she wants to sell... #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @tykethreads that's why pricing too low can be deterimental. You want to sit at a tier above the masses or you have to compete #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @torlykid So you do good, better, best! #kidsbiz | 13 years 17 weeks ago |
More Info
