Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Buyers understand this but there's only so much price sensitivity. You can be a bit high but not out of the range IMO #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
It's tough for new vendors to get the best pricing at the factories or suppliers. Can get better with scale #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
The problem is, if it takes too long for you to articulate the value message or adjust pricing, you leave the door open for others #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Maybe they liked your line but the only thing standing in the way was the cost. With lower pricing, they can get on board #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
I think retailers and consumers will appreciate a price break #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RE adjusting prices. I've seen many brands bring prices down—The spin or reality is their sourcing improved & so did cost of goods #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Q3 What's the margin of error for price? Can you adjust it once at market? Have you? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Occasion counts for a lot! U'll spend more for special @gary_wassner And you remember the gift and the occasion. You chose Chanel. #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
That's why education and a narrative are important. You have to tell them why you are the best choice (regardless of price) #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Consumers have a finite amount of money to spend across the board. You have to think of a wide variety of items as competitors #kidsbiz | 13 years 17 weeks ago |
More Info
