Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
RE the 'deal' sites. People, you can only a make a t-shirt so cheap! There is a bottom and unfortunately a lot of vendors are there #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @rebeccakw Yeah, I've head the evidence against the Groupon model. Kinda sounds like welfare, no? #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
Personally, I perfer value over price but that's a characteristic of a 30-something shopper so I guess that's me! #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @tykethreads the cost of goods has been devalued for so long in the US, it's hard for other messages to come across #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @rebeccakw Great article on the deal sites today in the WSJ (or NYTimes???) Not such a deal sometimes #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @tykethreads for some. Made in Ameirca or close to home is value for eco ($) reasons or eco(nomical) reasons #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @rebeccakw meaning peeps buy lots instead of a few quality pieces? That's very American. Not as true elsewhere—hello fast fashion #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
event the rich are demanding value. Value over price, I say. If I can keep it or it REALLY works, I don't mind buying it #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
. @tykethreads good point. How far do consumers follow that line of logic? carbon footprint vs organic goods? Good Q #kidsbiz | 13 years 26 weeks ago |
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caletha_style |
Wondering when (if) margins will return to normal. Everyone is making less for more effor these days. Started in 08 #kidsbiz | 13 years 26 weeks ago |
More Info
