Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
starting at a higher price point and going moderate is a lot eaiser (which is why Disney has had so many boutique licensees!) #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @thegiggleguy Disney is interesting though. Disney is trying to go up in tiers. Very tricky! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Most retailers aim for a good, better, best assortment. So in general, vendors have to fit into one of these pricing tiers #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Other brands have shifted manufacturing to other regions to cut costs. But that can be tricky. Even dangerous! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Q3 Has anyone changed pricing based on market feedback? Yes, no? How? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Also, lots have done secondary lines to scoop up retailers/consumers who are counting pennies #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
In terms of price sensitivity, many brands have tried to tweak construction to make it simpler but still their aesthetic #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
So what does that mean for your biz? RT @torlykid end consumer is much more price sensitive now than 5 yrs ago. #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RT @gary_wassner great make and style retains value in any category, as long as it wears well. Vintage. #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RT @nestledbean Question..so do you factor future scale in current price? I would. What about you? #kidsbiz | 13 years 17 weeks ago |
More Info
