Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Even if you're a store, @tereskids, and not wholesaling, you're competing with everyone else. your pricing can't be crazy! #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
sometimes it comes down to education. people have ot understand the value of what you're offering #kidsbiz | 13 years 17 weeks ago |
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Q2 any of you do market research and still get resistance at retail? at retail? from consumers? or were you spot on? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
. @thegiggleguy Q1 Profit matters count! You have to keep the lights on and get paid #kidsbiz | 13 years 17 weeks ago |
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. @torlykid what are some examples of great storytellers? #kidsbiz | 13 years 17 weeks ago |
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For instance, why is a Bugaboo so expensive? High overhead? Celeb buzz? Quality? #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
RT @thegiggleguy #kidsbiz Please include #kidsbiz so all can read dialog. | 13 years 17 weeks ago |
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caletha_style |
So you know your cost of goods, your overhead, you've woven and interesting story and done market research. What else factors in? #kidsbiz | 13 years 17 weeks ago |
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Understanding and articulating your narrative is important and ultimately it factors into the price #kidsbiz | 13 years 17 weeks ago |
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caletha_style |
Do your products employ otherwise jobless moms? Is the quality better? Did you intern at Michael Kors? What? #kidsbiz | 13 years 17 weeks ago |
More Info
