The Biz: Feature Articles

Kids have their own way of looking at their environment, in large part due to their imaginations. For example, in the child’s mind, the terror of the monster in the closet might have been a cute character from a comic book when the lights were on — but now it has changed into a grim ghoul. Families have been challenged by children’s fears, and more than one parent has spent the night sitting up next to an anxious child’s bed. But now parents have a new champion: Vicki Sewell, author and creator of The Magnificent Sprinkles. Sewell just experienced a strong showing at the AmericasMart in Atlanta, where her plush critters and storybook garnered serious attention.

Do crabs fly? What do dogs think about the secrets kids whisper into their ears? When a little one scribbles wildly colorful lines and circles, is there a hidden meaning? Run these thoughts by your customers and take note –– at first their eyebrows may rise, but once they get their hands on the whimsical clothes from Doodle Do, shopping will move into high gear. Children’s imaginations inspire every garment and accessory this British company produces. Designed to bring out the extraordinary that lurks in every youngster, these are clothes for youngsters who need to play, run and simply hang out in garments that are comfy no matter what.

Artsy types wanting to make money from their creative talents can now jumpstart their ventures with Kickstarter. Getting public funding for mass production allows creators to realize their dreams while allowing retailers to line their shelves with new products. As spring arrives, offer your earthy types the UltraCompact baby carrier from Bitybean. Help families talk directly to kids through their toys with Toymail Co. The designer of the newest plush pocket pals at Poketti is a kid herself, raising money for her animal toy line. MinkeeBlue has taken the weight off women’s shoulders by offering one bag for every situation.

Fair Trade is basically the practice of paying “fair” or “appropriate” prices for products developed in other countries. It focuses on honoring the work of the laborers. It is not simply a way of doing business — it’s a conscious choice made to reflect business and personal values. Fair Trade is not about a handout: Fair Trade products are high-quality merchandise created with attention to detail. If these goods sound like the kinds of products you would like to provide your customers, then WeAreDAR, Aloetree Kids, 1 of a Kind (Pebble) and Almirah are excellent choices.