The Biz: Feature Articles

Michele Keeler is a triple threat in the design world, creating clothing, shoes, and items for the home. This is quite the impressive resumé for someone who became a professional designer by “accident.” It was 1996 and Michele was a single mom of two young children. Like many moms, especially those living on a single income, she faced the challenge of keeping her little ones in clothing that looked good and fit them well. Luckily, she had sewing skills and a good eye for fashion, so making clothing for her kids wasn’t just a task to endure, but a pursuit that made her happy.

Few milestones are as important to parents as a child’s first steps. What’s on their little fearless feet during this time is crucial for development and safety. As studies continue to show the importance of keeping tykes toddling in soft shoes or socks, some can be too tight or too slippery. These four companies can keep little feet rocking without compromising security or fashion: Zuzii, Bubysums, Snowflakes and Sunflowers and Vs. Stuff.

Spring is just around the corner (it just doesn’t feel like it in some places!), and soon the air will be full of birds’ songs and croaking frogs. Green shoots bring back new hopes for a fresh start, and one great way to kick off the season is with earth-friendly pieces. Fred’s World, a Scandinavian company that produces attention-grabbing, comfy children’s wear, is poised for another blockbuster year. Part of the company’s attraction has been its very strict dedication to creating clothes that are wearable, adorable, and gentle on the planet.

In February, we celebrate love on Valentine’s Day and our country’s leadership on Presidents’ Day. For retailers, it’s a season for fun gifts and personal presents that show affection in all degrees, from puppy love to lifelong commitment. Make the season a reason to find new gifts for your store. Here I present one handful of finds that I love…