The Biz: Feature Articles

One of the most surprising changes many new parents face is just how long it takes to leave the house. What used to be a quick ritual involving throwing on shoes and a jacket, grabbing your wallet and heading out becomes a juggling act featuring diapers, toys, blankets, wipes, snacks, and of course, the baby himself! Most moms agree that a good diaper bag is the first line of defense against frazzled mornings. Companies like Oemi Baby, Diapees & Wipees, JP Lizzy and Daddy & Co. offer diaper bags in a variety of styles and sizes, so that just about any mom or dad can find what they’re looking for.

When your customers go to a baby shower, they don’t want to just give a good gift, they want to give a GREAT gift; one that the expectant parents will use, love and remember well into the future. It helps to be informed about which baby gifts are hot and trending right now. Mini Maniacs, Odette Williams, Wry Baby and Jaxxwear offer products that are modern, functional, super-cute, and sure to delight.

Water, water everywhere but how many of us drink enough? Very few, what with a distaste for buying plastic bottles that clutter up the landscape or just not having access to enough of the cool, clear stuff. That’s where Reduce comes in. This brand makes great looking, innovative, eco-friendly products to help consumers turn over a green leaf every day with many different designs and shapes. Reduce is part of Base Brands and was founded in 2006 in Atlanta, GA. Products adhere to strict quality standards so customers feel safe buying them.

Irwin Snackcracker is a fun kid with a wacky sense of humor, but he’s pretty normal for the cartoon world in which he lives. Like most kids, he loves ice cream, and tries to get his hands on the frozen treat whenever he can. Little does he know that his pursuit of the frozen delicacy will change his life forever and set him on the road to an epic adventure. Author Todd Clark’s illustrations for The Ice Cream Kid: Brain Freeze! help the book to come alive for kids and make them want to keep turning pages to watch the story unfold.

The ABC Spring Conference is an event that brings together a cross section of children’s specialty product retailers. The conference is unique because it’s not just a trade show; it’s an educational opportunity. This year, the ABC Conference took place at Disney’s Coronado Springs Resort in Orlando, Florida. Retailers who participated enjoyed beautiful surroundings as they expanded their entrepreneurial experience. There were some standout participants at this year’s conference. I Can Tie Shoelaces, Rhoost, Happy Kidz and Snuggy Baby presented products to enhance the health and well-being of babies and young children.

In the early days of the modern move toward more natural textiles, the image associated with “eco-friendly” materials was one of plain, folk-style design in earth tone colors. Bamboosa is a brand that continues the trend that’s changing the way people think about sustainable cloth, with its collection of luxurious baby clothing, blankets and towels. Bamboosa’s products are made from natural, unbleached bamboo materials. Bamboo is one of the stars on the sustainable textile scene thanks to its many advantages. It is remarkably soft and cozy, making it a great choice for baby apparel.

Who doesn’t want a baby’s toy to be as smooth and silky as baby’s skin? natureZOO of Denmark entered the market in 2011 and has grown into 16 countries. natureZOO’s fame is blossoming for hand crocheted baby and kid accessories made from soft bamboo yarn. Because natureZOO items are all handmade, each of their creations is unique. Your customers can confidently shop for any gift knowing there won’t be another one like it. They can also rest easy knowing the high-quality bamboo yarn has received multiple certifications and has even been given the FSC approval for Responsible Forest Management.

Eating should be fun, so baby foods should be fun, too. Little jars of pureed veggies or smooth infant cereals are great ways to start, but after a while –– usually once they begin teething –– babies start wanting to explore more complicated shapes, textures and flavors. At this stage, it’s important to offer a baby safe, appealing and healthy finger foods to satisfy their developing taste buds. Baby Mum-Mum is the maker of all-natural baby teething biscuits and snacks. Their food line is designed to be a healthier alternative to the typical teething biscuits found in grocery stores.

It’s already started: The summer movie buzz. From “Spider-Man” and “Godzilla” to “X-Men” and “Maleficent,” there are lots of big names and big budgets boosting the season’s big screen entrants. Whether you flood into theaters or choose to watch at home, Hollywood has the formula down for boosting its bottom line. So maybe it’s time to take a page from Tinsletown’s script when it comes to wholesale sales, and more specifically, using your company’s distribution to increase business.

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