The Biz: Feature Articles

Features

Show Your Sass

By Emmi Kern

Fashion is just one of the many ways girls show their sass and independence, often picking out their own clothing at a young age. Even if these early ensembles are far from Vogue-ready, they’re a sign that the child is starting to develop her own sense of self and autonomy. Molly Glitz, Zaza Couture, Nina & Nelli, and Celegrity Kids all offer looks that lean slightly toward the bold and avant garde, while still staying solidly in the confines of comfortable, easygoing children’s wear.

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Road To Success

eeBoo Celebrates Twenty Years of Fun, Family and Friends

By The Giggle Guide

eeBoo is a woman owned, innovative toy company from NYC celebrating its 20th anniversary of making uniquely beautiful toys and intelligent gifts for children. Twenty years ago eeBoo’s founder Mia Galison was unwilling to choose between work and family; integrating the two, she forged an original path for herself, her husband and three children. Mia and her husband put in long hours and depended on the help of neighbors, friends, families, and babysitters, and they never separated their life from work. They wanted to encourage creative thinking, open-ended play, and meaningful communication in the products developed.

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The Green Scene

Imagine a Better World with Tree Blocks

By Emmi Kern

With more and more families becoming ecologically aware and moving toward sustainable living, wooden toys are experiencing a renaissance. Karl Oppen, founder of Tree Blocks, is a business owner who has put responsible forestry practices to work in his company. After overseeing factories in Europe and Vietnam, and becoming familiar with the high demands those locations place on the forestry industry, Oppen opened his first U.S. factory in Wisconsin. The off-the-grid operation uses sustainable forestry, reclaimed wood, and off-cut wood to create a fun and unique line of toys.

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Behind The Brand

Maple Landmark Builds on a Strong Foundation + Innovation

By The Giggle Guide

Maple Landmark has been making eco-friendly, educational wooden toys, games and gifts since 1979 in Middlebury, Vermont. Many people know them for their NameTrains, but they craft a wide array of children’s products including heirloom wooden baby toys, toddler toys, board games and gifts. The Giggle Guide® recently caught up with Maple Landmark for a look behind the scenes of this topnotch brand:

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Features

It's Tweentime!

By Emmi Kern

Welcome to the preteen years, which some parents have come to nickname “second toddlerhood”. At this age, it can be a balancing act to allow kids the independence and individuality they need, while ensuring they hold on to the innocence and wonder of childhood for as long as they can. By guiding kids’ choices in the right direction, parents can do their part to make this stage of growing up as fun, exciting, and rewarding as possible. Companies like 100% Gumdrop, Lemon, Inc., DeSalitto and Limeapple offer fabulous fashion options for parents – and their awesome tweens – to consider.

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The Green Scene

Popupshop: Simple and Sustainable

By Emmi Kern

Popupshop is a clothing company dedicated to producing high-quality garments and using ethical manufacturing practices. Running a business with standards this high isn’t easy; it’s a process that includes attention to detail right from the start. Popupshop’s clothing begins in nature, with organic, pesticide-free cotton and bamboo. Both these fabrics are known for being gentle on the skin as well as environmentally sustainable and easy to care for. Once these materials are turned into textile, they are brought to Popupshop’s certified factory in Turkey, where they are cut and dyed by knowledgeable workers. The result is a line of clothing that looks and feels great.

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Bookworm

“The Incredible Three and a Half Superheroes” Packs a Punch

By Emmi Kern

English has become a global language that’s the lingua franca of business, science, and education, so when an author who has previously written in their native language has a book published in English, he or she can feel as though it’s one of their breaks into the big leagues. German author Frank Schmeißer’s children’s book, The Incredible Three and a Half Super Heroes, was recently made available in English through Little Gestalten. The book is a humorous look at the life of three young superheroes — and one imaginary friend — who set out to solve mysteries and save the world, but often end up getting into trouble of their own making.

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Features

What's the Latest in Layette?

By Stephanie Hanlon

April showers bring… well, May showers. And June ones. And, well, the summer is just usually full of baby showers and your customers will be struggling to come up with something unique that’s also useful. Help them go beyond lame layettes and explore something totally new. Lima & Limon is bringing Pima cotton to America with fancy and fun footie styles. Make the choices easy with the Grow With Me! line of Spencer’s that takes developmental stages into account. Bring your customers to the next level with Baby Noomie, including a lightweight nursing blanket that will change women’s lives. Zippyz easy zip sleepers will wow at the shower.

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Behind The Brand

An Inside Look at Satsuma Designs

By The Giggle Guide

Seattle-based Satsuma Designs loves babies! Every design, business decision, daily detail and inspiration comes from their mission to create cozy, all natural and useful products for little ones. Satsuma Designs’ products are made from all natural fibers that treat baby and the environment with a soft touch. They use an assortment of natural materials that include bamboo, organic cotton and more. Recently, The Giggle Guide® caught up with owner Jennifer Porter to learn more about this bestselling brand.

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