The Biz: Feature Articles

Come and play in NYC with The Giggle Guide^® as we romp through the festivities to be found at The Children’s Club ENK Show! Running from October 3rd-5th at the Javits Center in New York City, ENK promises to be full of tempting goodies. We can’t wait to feast our eyes on the bounty, so today we are treating you all to a sneak peak of what you can expect at this extravaganza. Here is a tasting of some favorites, including Ragdoll and Rockets, Verimode, Baby CZ and 10 Again. Let us know what you love best, plus check back soon for our full report of the show!

More than ever, conscientious parents are seeking out and purchasing organic clothing that looks and feels great on their children, and is also environmentally-friendly in its processing and packaging. These parents want more than a pretty picture; they want the reality of their present actions to affect their hopes for the future of their children and the earth. Little Lief works in this frame of mind, beautifully creating a natural line of children’s clothing that fully realizes the concerns of eco-minded parents.

After more than forty years in business, Elegant Baby has become one of the most recognized specialty baby brands. Offering a diverse collection of quality products in a wide range of categories and price points, from apparel, soft goods and accessories to gifts and keepsakes, Elegant Baby has kept up with the changing times in beautiful style! Elegant Baby shows great versatility, but holds true to its brand image and corporate vision, with both loyal retailers and consumers. Here, we get an insider’s look at the birth and growth of the well-known and respected brand.

Tweens are passionate about developing and expressing their own opinions on everything relating to friends, fashion and family. This exciting coming-of-age period is balanced with the carefree nature of youth. Retailers working to tap into the buying power of tween girls look for originality, trends and products that attract young girls, without cinching tight the parental purse strings. Here, The Giggle Guide^® showcases BeePOSH, FROSK wear, Freckles & Maya and Mountain Mamas: magnetic brands that powerfully attract the “gotta-have-it” attention of eight to twelve-year-old girls!