The Biz

Switch-A-Rooz by Wild Republic is a group of adventurous friends with one special mission –– to solve everyday challenges. The Land of Rooz is home to realistic and fantasy animals of all shapes and sizes, and embracing each other’s differences isn’t always easy. That’s why it’s important for Switch-A-Rooz and their BFFs to spread the messages of friendship and acceptance, inside and out. Each realistic Switch-A-Rooz has a unique inner strength and a BFF to help them take on challenges in the Land of Rooz. Unleashing its inner self can be as easy as turning it inside out.

Otium Brands is an up-and-coming company with a lot to offer for moms who have an appreciation for natural parenting philosophy paired with a great sense of style. Their products are practical and useful and they also look great. The designs fit in perfectly with the easy-going yet active lifestyle that many parents aspire to enjoy. Clicking through their product catalog you’ll find Cozee Toes, the company’s flagship product and one of their best sellers. These sock/leg warmer hybrids are easy to layer under pants, shorts or skirts. They come in a variety of stylish colors and themes for both girls and boys.

While swaddling is known to calm down a fussy baby, using a godee (a cloth pouch) takes baby to a whole new level of peace and comfort. Promoting a cozy place for baby to feel safe and happy, MeLuvKush makes godees in attractive patterns and prints inspired by India’s rich visual culture. The godee is great for people who aren’t very confident holding a newborn, since it keeps the baby supported better than outside of it, and easily converts to a changing pad when needed. Handmade by skilled women right outside of Delhi, India and made with safe fabric dyes, the godee is the perfect gift for new mothers right out of the hospital.

For kids who want to stand out in a crowd with a fun, interactive product, Make Your Case is the perfect DIY kit. Kids can create the ultimate personalized cell phone cover that can be changed any time (every day if desired). Simple to use, each kit offers a variety of stickers and jewels to suit many different preferences. Created by the Maya Group, this innovative item helps children explore their crafty side with a safe, continuously fun product. The silicon phone covers are easy to make, with no added toxins. Parents and children will love these kits for birthdays, the holidays, or even for a rainy day inside.

Safety is a major concern of anyone involved with kids. They need to be visible out on bikes and scooters, in storms and any time decreased visibility could cause a problem. i Rock the Block brings stylish rain jackets that combine fashion, function and safety. Jackets are comfy to wear, hooded and well-fitted with a soft-touch waterproof shell that keeps the kid inside snug and dry. The fully-lined interior adds an extra touch of warmth. Add to it high-visibility safety trims that can be seen for up to 600 feet away.

Babies do lots of things well –– among them is growing fast. Blink and the baby who fit that outfit perfectly has totally grown out of it. The answer is adjustable clothes which comes to fruition via Posheez by American Posh. The line is the brainchild of Denisa Dragu who was unable to find a quality one-piece that would fit her long, slim newborn. Before you could say “perfect fit,” she came up with premium quality clothes that can be tweaked so body and outfit actually come together perfectly.

In 2006, Artterro founder and CEO Forrest Voedisch was shopping for a craft kit for her young sons. She noticed lots of uninspiring projects, cheap materials and wasteful packaging. She decided to make high-quality, eco-friendly, engaging art kits so that parents would have a convenient way to bring art into the home. Voedisch states, “With the help of my business partner, Jennifer Conn, and the rest of our team in Madison, Wisconsin, the Artterro line now includes 12 kits that make it easy to explore needle felting, decoupage, art journaling and more.” Popular kits include Wire & Bead Art, Bookmaking, Art Dolls, and Wool Felt Jewelry.

It’s almost spring break, which leads to summer road trips. Despite what it looks like outside, in most of the U.S., we’ll all be on the road soon. And that means trying to offer the best in road trip entertainment. Parents will love you for offering something small, super portable, and with zero noise. Offer them a mini respite from the beeps of modern life with MiniLou. A children’s product company dedicated to bringing creative and portable products to families, MiniLou offers illustrated coloring books, paper pals and bookmarks for trips both short and long.

While most companies are now making the switch to more eco-friendly products, Babysoy has been environmentally conscious since its inception. Their entire newborn clothing line is made from soybean pulp, adding very minimal impact to the environment when processed. The fabric that’s produced is incredibly soft, breathable, and completely free of chemicals. This isn’t your average all-natural clothing line; it’s the ultimate in sustainable living.

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