Items tagged “Furniture”

At The Giggle Guide™, our “Road to Success” series shares the interesting paths leaders in the children’s industry have taken that have guided and influenced their businesses. We recently heard about the journey of Pat Martinek, founder of Martinek BéBé. We’ve all heard about “Renaissance men,” but nothing about “Renaissance women.” Pat is a true Renaissance woman. She is known for her award-winning furniture products — round & rectangular cribs, hand-forged cradles, armoires, toy chests and other baby-oriented furniture — plus innovative, elegantly designed store fixtures.

Each year, Productivity PR, Inc. has the honor and privilege to represent several exhibitors at the ABC Kids Expo.

With August fast approaching us, you start to think, “Where did July go?” Or more so, “Where did summer go?” We tend to be so wrapped up in work, family, our children’s events and finding time for ourselves in the mix of it all that time flies by us. But there is still plenty of time left in August to get in fun, cheap activities you haven’t done yet this summer while still enjoying the sun and warm weather.

Monica Willis, an Australian mum of two, now has two kids AND two kids’ stores growing in Brooklyn! With a background in fashion and props for TV and commercial advertising, she was inspired to open a children’s shop when she realized her comunity needed one. The Giggle Guide™ Retail Reality series asks Claire the hows, whens, whats and what-ifs that have made her Corduroy Kid stores a great place in the neighborhood.

Are we there yet? As part of our Kid’s Travel Series the Giggle Guide™ has found some of the newest and most inventive products out there to keep kids busy, and quiet, on those long car rides and extended layovers. When children are in the van, go creative (like “Van Gogh”!). These brands offer little artists great MPG (masterpieces per gallon) when on-the-road: Alex Toys, Klutz, Alfonsi Venetis Kids and Lap Desk.

A few weeks ago I wrote about key factors that influence why sales reps choose to represent your brand.

Those factors include:
• Good marketing; Branding
• Exclusivity of product
• Appropriate price points
• Focus
• “It” factor

Those points focus on your product. Some other key points that influence why a rep might work with you, or might continue to work with you, focus on, well… you.

The Rep Relationship

I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.

I spent this past weekend with my family and while I intended to write a blog about networking, it never happened. Instead, as the weekend progressed, I thought a lot about the funny things my family says that have turned into our own personal catch phrases. I thought I’d share some of our family favorites with you today.

Mom: “I’m a little chilly.” (usually said when everyone else is sweating bullets)

Dad: “What?” (whenever anyone tells a joke related to being hard of hearing, which he is)

Check out my bright new art that’s available in the shop and to stores nationwide. For info on these new pieces please contact me.
or go to my site to see.
www.jaustinryan.com

Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!

Visual merchandising. More than an arrangement of signs and products. To increase sales, engage more senses. Create an experience. Satisfy needs, but generate wants. The Giggle Guide™ provides display tips for retailers and manufacturers. In stores, or at trade events, what you see and hear matters. Create attention grabbers Generate buzz. Turn window shopping into increased sales! What customers see, hear and touch influences what they get!

The CPSC has just released a 28 page PDF document to help sellers of used children’s products understand the CPSIA and existing regulations:

CPSC Handbook for Resale Stores and Product Resellers

While it’s directed at the sale of used products, it certainly contains more “digestible” information on the CPSIA then most of government publications. Smile

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