Items tagged “Clothing Stores”

At the grocery store, my wife and I try to use our own recycled bags for both fresh and frozen foods. But the baggers have not been trained much beyond “paper or plastic?” We’ve been giving them some gentle instructions about putting frozen foods in the insulated bags we provide. On seeing that the teen bagger was not up-to-speed about how to use recycled bags, the checker said to my wife, “What do you expect, they’re teenagers!” And what does she expect we think about her demeaning the young worker in front of a customer? Was she representing the store brand?

Too bad there’s not a GPS system that gives you easy directions on exactly where to advertise to reach your buyers. Or is there? Like in the old days when you had to pull over and ask someone for directions, just ask any children’s retailer! “What trade source do you read or use?.” Ask buyers at shows and make some random calls. Ask your reps and suppliers. Search the Internet. Their first answer is a good indication of where you should put your advertising dollars. Take their direction and get more mileage out of your budget!

At a trade show for Spring 2009 collecttions several months ago, I overheard two buyers complain, “I did not buy enough in March ‘08 and I could have sold more this Fall!” Last year, these retailers were among the many that were worried about the economy, mainly as it related to fuel prices. Things seemed uncertain and buyers started to become more cautious. A few months later, we had more than ever to worry about! Some retailers ended up not having enough product on their shelves so they actually lost business. We are in the peak of buying season for Fall 2009 product.