The Biz: Feature Articles

Long before backpacks, students in early America often shared books so the need of a way to tote them was not part of the picture. Fast forward to today when, despite the electronic revolution, most kids carry masses of books not to mention phones, game players and personal treasures to and from school each day. Hence the popularity of the student backpack. At first, backpacks were simply functional, but now style is critical. Kids like packs that make them stand out, are easy to get into and can take the wear and tear they are subject to on the bus, in lockers or just sitting on the floor. Some of our favorites are from Uanyi, Herschel Supply, MadPax and Apple Park.

Product. People. Price. These have long been the triple threat in success. Old marketing texts told me that one can have two, but usually not all three. ZoLi is an exception, as this top notch company offers the best of all three. Julia Shaw shares a personal look behind the ZoLi brand that she founded with her husband Chet Hong to provide young families with environmentally-safe, functional and sustainable product solutions, with a primary focus on a variety of feeding aids that feature modern, colorful and contemporary designs with easy practicality. I believe their success story has many more interesting chapters and look forward to seeing their future.

If today’s business environment seems to be challenging, imagine being a young woman starting a business very shortly after gaining the right to vote in your homeland. The Roaring 20s were host to powerful men at the helms of companies, but a woman-owned business was somewhat of a rarity. This didn’t deter the vision of one woman, Madame Beatrice Alexander: her desire to create beautiful, quality dolls carried the Alexander Doll Company forward into the next century as a powerhouse in fine dolls and accessories. Now celebrating its 90th year in operation, Madame Alexander has spread joy to thousands of little girls, while generously supporting various philanthropic causes.

Keeping up with the tween set may be a challenge for parents, but you can help by stocking interchangeable fashionable items in your store. Doll clothing changes are a blast and super fashionable with SnapDolls totes and shirts. These dolls tell inspirational stories while donning aspirational frocks. Pack up the boring backpacks with Squid Packs, that feature silicone straps that can be removed and changed so kids can easily identify their belongings. Fashion is easy peasy with CAPeezy magnetic rings with interchangeable design collections. Tween moods change frequently, and so can their bling with MOGO interchangeable charms that stick to bracelets, purses and even sunglasses.