The Biz: Feature Articles

It’s encouraging to see companies manufacturing their products in the U.S.A. Today, consumers are more conscious and making a real effort to buy from manufacturers that produce their products in America. Buying North American products is a great way to support the companies that are providing jobs and opportunity to homeland workers. Sweet Spud, Bambino Burper, Mood Lights and Winsome Fragrance Co. are some U.S.A.-based companies that are producing innovative products and supporting the American economy.

What do your customers do when they feel down, confused or angry? Young kids often don’t know how to work out their feelings and, when problems get bottled up, they can become miserable. Here’s a clever solution! The Feeling Bag is a short, simple book that deals with emotions and how to release them. The original book was developed by writer Jennifer Griffin when she noticed her young daughter going through tough times brought about by a difficult period. The book comes in a choice of boy or girl versions. With each book comes a plush Feeling Bag that kids can punch and hit or hug and take to bed.

They may be seduced by television and video games, but every kid loves a good craft project. With products by Easy Student Publishing, any budding bard can publish simply by uploading their original writing and illustrations. Parents can arm their iPads with a protective case that interacts with the ArtSee Studio app to transform kids’ masterpieces into animated games and activities. Turn the results into museum-quality showpieces with My Art Gallery — funky yet functional frames. With Press-N-Paint, kids can mix paints without spilling a drop. Make summer fun and stock your shelves with these creative solutions.

Curious little fingers want to see what it’s like to get all made up, just like mom, grandma, or an older sister. The mysterious allure of cosmetics lies not only in their ability to change appearance, but also in the delightful rainbow of colors available. While little girls are interested in the colors, parents are concerned about their children growing up too fast. Plus, families are growing more knowledgeable about the chemicals affecting their bodies. Companies like Kiss Naturals, Little BU, Mini-Play Makeup, and Earth’s Beauty are helping parents and kids find a happy medium.

Every Friday night at 9 p.m. you will find me sitting comfortably on my sofa eagerly awaiting the next episode of one of my favorite TV shows – “Shark Tank”. What intrigues me most with this show is the Sharks’ ability to, within minutes, tell entrepreneurs exactly what is wrong or right with their business. Sadly, for many they hear what is wrong. Almost every time, the very first question out of a Shark is “What are your sales?” If the numbers they share tell the story of a company on the rise, growing at a reasonable, if not accelerated pace, then the Sharks will start to circle the entrepreneur with interest.

Childhood just isn’t complete without the plaintive wails of a child begging for a pet. And that pet? Usually a dog. You may have seen books about the responsibility of getting a pet, but JJ The American Street Dog and How He Came to Live In Our House goes beyond that and teaches valuable lessons about all the amazing things that can come from adopting a rescue dog. The author, Diane Rose-Solomon, is a Certified Humane Education Specialist and has been involved with rescue for 18 years, ever since she adopted a homeless dog.

I am looking forward to attending the ABC Spring Educational Conference at South Point, Las Vegas on May 7-9. After attending so many trade events over the last 30+ years, I enjoy learning more about the children’s business, and especially seeing new things that may take me by surprise. The ABC SEC is one event that allows buyers, manufacturers, reps and media to get to know more about each other. The element of surprise is always part of new experiences. That’s why I asked several exhibitors these questions: “What would someone be surprised to know about you?” and “What will buyers be surprised to see in your 2013 line?”

Most children of the ‘70s and ‘80s have memories of the giant blow-up bop toys that were so popular. Bop toys are still around today, but now more and more parents are disappointed with these kinds of playthings because of the unnatural materials contained in them. Pueri Elemental is a company that offers earth-friendly toy choices for kids. Their Eco-Bonk line leaves the bop toys of old in the dust by introducing new and improved designs and ecologically sustainable materials.

As parents can attest to, kids change constantly. The bookworm becomes a glamour-puss, while the boy who was glued to his electronic device suddenly opts for active sports. Retailers need to offer a range of items that capture the mercurial nature of youngsters and be prepared with items that can change, increasing the play factor. Dolls that morph from one personality to another; games that get kids up and around; action figures with variety built into them; and makeup that helps girls experiment safely are a few currently hot items. Get in on the action with selections from Playhut, ParkZarz, BackSlapz and Luna Star.

Login:

Username:
Password: