Items tagged “Strollers”

This year at the Atlanta Women’s & Children’s Apparel & Accessories Market, retailers can look forward to great new products and new showrooms in the Children’s World section. Companies searching for some high quality children’s products should really attend the show to view everything that is available. Here is a review of the three of the latest additions: The Carolina Baby Company, Moo Boo’s and Bebop Baby Shop.

ABC Kids Expo - Las Vegas, Nevada (9/13/09 - 9/16/09)

With miles of aisles, filled with juvenile products, the ABC Expo was a buyer’s (and editor’s) challenge. Does anyone really see more than 1,000 products at ABC? Leesa Valentino and David Gaunt from The Giggle Guide® were on the prowl throughout the show. Here are just a few of the products that we discovered from Baby Elephant Ears, Oxo, Teamees, Baby Magoo, Baby Sherpa, Abiie, BabbaCo and Lipper International

ABC Kids Expo - Las Vegas, Nevada (9/13/09 - 9/16/09)

The Giggle Guide’s Leesa Valentino and David Gaunt have been walkin’ and talkin’ throughout the ABC Kids Expo in Las Vegas. With over one million square feet of exhibit space, our four feet are barkin’. We saw miles of product during the four day event and are pleased to report that buyers are spending money and exhibitors seem upbeat. Lots of positive energy!

Special thanks to The World Market Center, Vegas Kids, for inviting us to be guest speakers for their seminar series. Our presentation “Web Sites: Optimize to Maximize” on September 15th, was a big success.

I’ve had the pleasure of using the Chocolate Collection Shoulder Diaper Bag by Baya for a several weeks. As a busy mom to my two-year old daughter, this bag fit in perfectly with my lifestyle. Being a thrifty mom, the bag’s $98 retail price isn’t something I would typically purchase for myself. However, since it comes with so many extras, I could justify the expense. It includes coordinating changing pad, insulated bottle/baby food holder, wipe case and a wallet, which is my favorite. Keeps me looking stylish while only carrying one bag. It is nice to have the matching changing pad which rolls up and is stored loose in the bag.

This week, The Giggle Guide® has previewed a variety of new products and brands that will be present at the ABC Kids Expo September 13-16. However, these are only the tip of the iceberg! With so much to see this season, retailers really need to attend the show to appreciate all the variety, creativity and “I-can’t-believe-it” products on display. Here is a further sampling of what’s new from Child to Cherish, Mutsy and Kushies. Join us for even more discoveries throughout the ABC Kids Expo next week — we hope to see you there!

Mom Inventors Help Build the Baby Business with Inspired Inventions!
This week, The Giggle Guide® will highlight some new products and line extensions premiering at The ABC Kids Expo, Las Vegas Convention Center, Sept 13-16.

SummerMuff is a soft sac that lines infant carriers, strollers and joggers to provide baby comfort and protection from the sun’s harmful ways. It’s invented by a mom, Colleen Schropfer, who brought the product to market after looking for something to protect her own child. Dipe n’ Go is another real-life solution to a problem that inspired mom Rose Marie Iskowitz to change the way parents change diapers on-the-go. At the ABC Show, oftentimes, moms are the mothers of invention!

ABC has been the alpha-buzz at children’s apparel and gift shows over the last few years. There is interest, anticipation and a little mystery among children’s apparel manufacturers about the ABC Kids Expo, September 13 – 16 at the Las Vegas Convention Center. (http://www.theabcshow.com) I get asked more questions about the ABC Show than any other. Since JPMA discontinued its trade show a couple years ago, the ABC Kids Expo is currently the only national trade event designed especially for the juvenile products industry.

Meet Kristy Awald-Stafford, owner and inventor of the ToyWrangler™ from LuvLoo™. Kristy shares her “Behind the Brand” journey from active mom of two young boys to entrepreneur and enterprising businesswoman. She is a great example of how recognizing a real need begins the process to invent, manufacture and market a product that becomes a company. In her case, she saw a need for something that would eliminate constantly picking up and searching for things tossed down by her young ones. ToyWrangler was the answer. It’s something everyone with small children can use!

Each year, Productivity PR, Inc. has the honor and privilege to represent several exhibitors at the ABC Kids Expo.

With August fast approaching us, you start to think, “Where did July go?” Or more so, “Where did summer go?” We tend to be so wrapped up in work, family, our children’s events and finding time for ourselves in the mix of it all that time flies by us. But there is still plenty of time left in August to get in fun, cheap activities you haven’t done yet this summer while still enjoying the sun and warm weather.

A few weeks ago I wrote about key factors that influence why sales reps choose to represent your brand.

Those factors include:
• Good marketing; Branding
• Exclusivity of product
• Appropriate price points
• Focus
• “It” factor

Those points focus on your product. Some other key points that influence why a rep might work with you, or might continue to work with you, focus on, well… you.

The Rep Relationship

I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.

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