Chatterbox: Blog Central

Finding a sales rep—the right rep—isn’t easy. Here are a few suggestions to help make your search a success.

Online resources in your industry are a great way to find reps. In the kid’s industry, the following websites are terrific resources that give vital information about regional sales reps including contact information, the territory that they cover, trade shows that they attend and other lines that they represent:

• www.jamesgirone.com
• www.earnshaws.com
• www.thegiggleguide.com

Our very own President and CEO, Annie Salyer, had the privilege of meeting and spending a bit of time with the beautiful Oscar nominated actress, Angela Bassett! What’s Love Got to Do with it and Waiting to Exhale were such great movies, I spent the entire duration of both films eyes glued to the screen, box of tissues in hand… I know I am a sap, but completely off point. Annie had this to say about the Hollywood heavyweight:

Just back from a great weekend in LA, where I went to help Renee and Scott Baio with their very first Celebrity Baby Yard Sale. I flew out there last Friday, rented a brand new red Mustang convertible (thanks for the upgrade, Hertz!), and headed to the Valley (my first visit ever) by the grace of GPS. The whole crew worked like mad setting up the event ; I didn’t get to bed till 4:30 AM! Three hours of sleep and I’m back up and off to the sale. Such a glamorous life, I know….

From time to time, I will try to post links to interesting news stories about marketing, advertising and PR and how it can help generate increased brand exposure. Below are two interesting articles that relate specifically to the current economy.

From the Association of National Advertiser:

According to the Association of National Advertisers, PR may actually be getting a boost during the recession. While companies are cutting back on sponsorships, production, and media budgets, many are continuing or increasing the more inexpensive art of public relations.