Chatterbox: Blog Central

Quick review: I stayed at a long-time friend’s house in LA this past Sunday, a house that just happened to be Ozzie & Harriet’s back in the day. (Rumor has it that Ozzie haunts the place – he died there.) I spent the night in Ricky Nelson’s old bedroom and the next morning, I could not find my phone. Of course, I’d turned it off to sleep, so I couldn’t call it and follow the ring. I tore the place apart, went through all my bags, told my friend, she searched with me – all to no avail.

Finding a sales rep—the right rep—isn’t easy. Here are a few suggestions to help make your search a success.

Online resources in your industry are a great way to find reps. In the kid’s industry, the following websites are terrific resources that give vital information about regional sales reps including contact information, the territory that they cover, trade shows that they attend and other lines that they represent:

As many pregnant woman know, you are exhausted during your first trimester of the pregnancy. I read about this in a book prior to getting pregnant and thought … that won’t happen to me. I’m pretty active and I hate taking naps. I was totally wrong. I’m lucky if I can make it through dinner some nights without falling asleep at the dinner table. It’s a good thing the chairs aren’t too comfortable. So I’ve done a better job of getting ready for bed earlier. I am also very lucky to have a flexible job, so if I over sleep, it’s okay if I am a little late to work.

Our very own President and CEO, Annie Salyer, had the privilege of meeting and spending a bit of time with the beautiful Oscar nominated actress, Angela Bassett! What’s Love Got to Do with it and Waiting to Exhale were such great movies, I spent the entire duration of both films eyes glued to the screen, box of tissues in hand… I know I am a sap, but completely off point. Smile Annie had this to say about the Hollywood heavyweight:

There is so much going on in my life and this biz that I really don’t know where to start. My website J.AUSTINRyan is getting updated with new content, color changes, new images, and more features. These will all hopefully be done soon. My customers who have been ordering, well, let’s just say I’ve been getting phone calls to place orders, since my site has been down.
I also had a photo shoot with the ever funny Garrett who is pictured above, he’ll be popping up on my site as well.

Just back from a great weekend in LA, where I went to help Renee and Scott Baio with their very first Celebrity Baby Yard Sale. I flew out there last Friday, rented a brand new red Mustang convertible (thanks for the upgrade, Hertz!), and headed to the Valley (my first visit ever) by the grace of GPS. The whole crew worked like mad setting up the event ; I didn’t get to bed till 4:30 AM! Three hours of sleep and I’m back up and off to the sale. Such a glamorous life, I know….

Thanks for reading, and for all your answers. Since all answers were essentailly “correct” the winner of the Baby Prize Pack from LJBryn&Co. including: Doctor T’s Super Goop SPF 30 organic sunscreen, Scout Baby Organics bodysuit and an Itzy Ritzy wet bag is… JCB, who responded on May 25th. Congrats JCB and please email me your contact info!

These “intended answers” were:

  1. SBO small business owner
  2. COB close of business
  3. ROI return on investment
  4. NLT no later than
  5. TTYL talk to you later
  6. ABC All Baby & Child

From time to time, I will try to post links to interesting news stories about marketing, advertising and PR and how it can help generate increased brand exposure. Below are two interesting articles that relate specifically to the current economy.

From the Association of National Advertiser:

According to the Association of National Advertisers, PR may actually be getting a boost during the recession. While companies are cutting back on sponsorships, production, and media budgets, many are continuing or increasing the more inexpensive art of public relations.

If a tree falls in the forest, does it make a sound? You’ll never know. The same is true if you develop a product. If you don’t share it with the media, nobody will know about it.