Chatterbox: Blog Central

Happy earth Day everyone. It’s finally beautiful weather here today in Texas. We have had so many hail storms, rain, and I’m done with it. It’s in the 80’s today and I’m still feeling stressed out about all the work that needs to be done by me. That’s really the main reason as well as to why I haven’t even gotten on this blog….YES…stressing about finding the time to blog. Well, a little walk with Hawk this morning definitely sparked my spirits ..a little bit. I was also reminded by my son Ryan today as how well I hold in my stress.

I’m stepping in today from a week of extreme painting. I have been filling store orders and I’m still going. I thought I’d show a new product that I introduced at my last show in Dallas. I wanted to introduce the hawk line more with the blocks, so I decided to start making name banners. They are doing well, and they are so cute. I recommend my stores to order a boys name and a girls name and they get a complimentary ring of about 25 color block samples. I also recommend mixing light colors with bright colors, it really makes the banner even cuter.

Just a few long weeks ago, I found myself seemingly “without a job!” Was I suddenly one of those people I hear about every day? Visions of bread lines danced in my head. The news clobbered me (“not due to performance!”) on a Tuesday, just before April Fool’s. So, no one was joking. The very next day I got up and went to work on my new job - finding my next great opportunity! I pushed the negativity down that nagged, “What are you going to DO!?” And went to work on selling me and expecting the best.

At the grocery store, my wife and I try to use our own recycled bags for both fresh and frozen foods. But the baggers have not been trained much beyond “paper or plastic?” We’ve been giving them some gentle instructions about putting frozen foods in the insulated bags we provide. On seeing that the teen bagger was not up-to-speed about how to use recycled bags, the checker said to my wife, “What do you expect, they’re teenagers!” And what does she expect we think about her demeaning the young worker in front of a customer? Was she representing the store brand?

Several years ago, I attended a retail association’s meeting prior to the start of a national trade show. The leaders had gotten the names of every first-time exhibitor at the event. Each buyer picked one name out of a hat. They were asked to go to that exhibitor first thing and thank them for attending the show. The idea that retailers thanked a manufacturer for supporting a trade show struck me as a practice that truly recognizes the time, money and effort that manufacturers expend when they participate in a trade show.

Too bad there’s not a GPS system that gives you easy directions on exactly where to advertise to reach your buyers. Or is there? Like in the old days when you had to pull over and ask someone for directions, just ask any children’s retailer! “What trade source do you read or use?.” Ask buyers at shows and make some random calls. Ask your reps and suppliers. Search the Internet. Their first answer is a good indication of where you should put your advertising dollars. Take their direction and get more mileage out of your budget!

At a trade show for Spring 2009 collecttions several months ago, I overheard two buyers complain, “I did not buy enough in March ‘08 and I could have sold more this Fall!” Last year, these retailers were among the many that were worried about the economy, mainly as it related to fuel prices. Things seemed uncertain and buyers started to become more cautious. A few months later, we had more than ever to worry about! Some retailers ended up not having enough product on their shelves so they actually lost business. We are in the peak of buying season for Fall 2009 product.

With my three boys, our nights are filled with their sports activities and homework. My youngest son Austin loves to draw. He really doesn’t pose much interest in wanting to be an artist when he grows up, so I think he just enjoys spending time with me. In that, he is always asking for a drawing lesson.

“The man who stops advertising to save money is like the man who stops the clock to save time”
I was amazed to learn that this is a quote from Thomas Jefferson! Every ad salesman knows of an account that has stopped advertising, due to the economy. With daylight savings here once again, it is good to ponder the penny-wise wisdom of how we can really save both time and money.

Login:

Username:
Password: